Colloidal Oatmeal
Colloidal oatmeal retains its unique hydrating benefits and forms a protective barrier to help prevent irritation and keep a developing baby’s skin soft, smooth, and naturally healthy looking.

This natural ingredient is highly recommended by dermatologists and contains a variety of components that uniquely benefit the skin.

Why AVEENO Baby?
Naturally Nourishing
AVEENO scientists coupled the natural healing power of oats with modern science to develop innovative and effective, yet gentle baby care formulas rich in finely milled soothing colloidal oatmeal. ACTIVE NATURALS colloidal oatmeal retains its unique hydrating benefits and forms a protective barrier to help prevent irritation and keep a developing baby’s skin soft, smooth, and naturally healthy looking.

Proven Effective
AVEENO Baby formulas are both gentle and effective. The baths and lotions formulas with natural oat moisturize, condition, and protect even the most delicate, sensitive skin.

Pediatrician Recommended
AVEENO Brand has been pediatrician recommended for over 60 years to parents who share their concern for the gentle care of developing skin.

Dealing with Dry Skin
Some common dry skin questions answered:

What’s making my baby’s skin so dry?
Babies and children can get dry skin just like adults do. In fact, because young skin is more delicate, it’s more susceptible to becoming dry. Cold, dry outdoor air and indoor heating can rob skin of its natural moisture in the winter. And if your baby is prone to dry skin, he or she will break out in dry patches in the summer as well, because the summer sun, air conditioning, salt water, and the chlorine in pool water can all be drying.

Could dry skin be a sign of some other kind of condition?
If your baby has itchy red patches on the skin, it’s possible he or she has eczema, also known as atopic dermatitis. Sometimes even eczema will clear up with regular moisturizing, though, so you needn’t rush to the doctor unless the patches don’t get better or your baby seems itchy or uncomfortable.

Should I talk with the doctor about my baby’s dry skin?
At your baby’s next doctor’s visit, ask for recommendations for battling dry skin. Schedule a visit if you think your baby has signs of eczema. Also call for an appointment if your baby’s skin doesn’t improve with home treatments or you see any signs of an infection, like a yellow discharge or swelling around a crack in the skin.

AVEENO
Recommended by dermatologists for over 60 years, AVEENO combines the best of nature and science to reveal the natural beauty of your skin. AVEENO uses select natural ingredients because of their advanced benefits; we call these ACTIVE NATURALS, natural ingredients uniquely formulated to deliver visible results.

What’s in the Box
AVEENO Baby Soothing Relief Moisture Cream, Fragrance Free, 8-Ounce Tube.

Clinically Proven: Clinically proven to restore lost moisture for 24 hours and soothe eczema prone skin. 100% of babies showed improvement in overall skin condition
and dryness.

Tip: For best results, use AVEENO Baby Soothing Relief Moisture Cream as needed daily as a complement to AVEENO Baby Soothing Relief Creamy Wash to effectively soothe itching and redness associated with dry skin, even dry skin associated
with eczema.